Is a fun pop-up delivery “place”, that was created in the middle of the world-wide quarantine situation. Its name derives from the ghost-people we have become, in combination with the fact that it’s not an actual establishment, so it’s located nowhere.
Our solution was to simply marry a paper delivery bag and a ghost. To highlight the fast pace in which we had to come up with the concept and create the logo, we wrote the name in our own handwriting, and illustrated the mark in a non-perfect, natural style of mark-making.
No detail is ever too small! The use of a simple add-on to a paper bag can instantly give the essence of our brand. A black marker and 2 X’s and an O instantly transforms the normal delivery bag into our logo itself.
With the creation of this simple gimmick the brand got an “instagrammable” asset to its identity and a whole lot impressions from their followers!