JUSTLETTERS is a local stationery brand, with the vision to inspire freelancers and entrepreneurs through its publications, to face their everyday challenges.
Our studio designed the packaging & curated material selection for the production of the 2021 Collection. Drawing inspiration from our daily struggles to organise & keep up with our tasks, we created a fun to see & even more fun to use designs.
This project was all about the tactile experience. The idea of the packaging came from the famous caution signal “THIS WAY DOWN” We wanted to create a weird looking packaging that people felt curious to open & unwrap.